Knowing how to spark the initial momentum to lead a community to success can be one of the most challenging skills to learn.

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If you've ever tried to create a community, your journey might have looked like mine:

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• I had members in Discord but none felt part of something bigger.

• I sent 10+ DMs daily to members and have yet to get an answer.

• I tried to engage members but no one shared my Vision.

 

I learned the hard way that although communities feel magical, they don't come together by magic. Until I realized the reason why I hadn't captivated people's imagination with my community was coming down to one big misconception:

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I had this false belief that I had to do everything myself.

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But hey, let me tell you a secret:

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Community building works differently.

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The most thriving Web3 communities like Bored Apes Yacht Club (worth ~$4B), didn't become what they are by having one person telling one consistent story.

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Instead, they gave their members the tools, ownership, and incentives to go tell the million little stories about BAYC that build up to one loud narrative.

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And that's the secret no one's talking about:

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Community building is about telling stories TOGETHER.

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It's about focusing the effort on building a space where initiatives can flourish and about setting the stage for anyone to come up with words, images, phrases, and signs that'll enhance your community's narrative.

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If you want to build a long-lasting internet-native community and become a leader in the Web3 age, you must reset your false beliefs.

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From top-down storytelling to bottoms-up narrative building.

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And by doing so, you'll stop competing with other communities. You'll  enter a new category, one where there's no competitor: YOURS.

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There's only ONE you, and your Symbol System is your competitive advantage.